STEVEN ALAN OPTICAL
Logo Expansion, UX/UI & Art Direction
We worked with the Steven Alan team to refine the Steven Alan Optical wordmark and expand the brand to include a secondary logo. Other Steven Alan Optical projects ranged from interactive user experience design to art direction for various promotions and product launches.
UX case studies included AB testing to determine best case usability, which drastically increased user interactivity on the shop page from previous iterations.