OBJECTS OF USE
Branding, Print Catalog, UX/UI
Objects of Use takes an obsession with essentialism, focusing on the inherent beauty of utility. Each product represents decades or centuries of refinement in its function; the iconic forms speak far more than we could.
We toned down all decoration or flourish in this approach, opting instead to let the layouts and product shots do all the work. The digital experience was built to similarly be simply functional and clear, leaning away from trends or adornment.