Work

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Immi

Visual Identity

Immi wanted to express the powerful contribution of immigrants in the US. The founders, both Vietnamese, were delighted to share a lot of the back story of Vietnam’s world class teas but expressed that the brand had to evoke a bold and identifiable nature.

After exhaustive explorations, this solution felt like the most uniquely personal and evocative of the message. Like great tea, elemental and simple, but unafraid of its personality.

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