Edco had a broad market to target. As a fundraising platform for schools, they wanted to feel attractive and modern enough to appeal to the students in their market as well as the parents, teachers, and larger community that are there to support them. We took the challenge on and created a mark that was clean and playful.
Our focus was to create a play on the concept of supporting students to help construct strong bonds. The letterforms are arranged to evoke a playful and aspirational movement and generate a sense of community involvement.